CleanCurl 3D toothbrush

Award-winning design

This revolutionary toothbrush is the recipient of the 2020 GOOD DESIGN® Award Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains the oldest and the world’s most recognized program for design excellence worldwide. The toothbrush uniquely combines geometry and kinetics. The 2D oval was brought to life using a flexible material, creating a 3D looping handle that can be lightly manipulated. If the user brushes with too much pressure, the loop closes to relieve tension in the wrist. At the same time, the head flexes away from the teeth to prevent damage to teeth and gums. The head is compact, which permits a large variety of tufting options and layouts. It includes a high-density version and innovative curved bristles for better brushing, particularly for people with limited dexterity. We believe that the CleanCurl 3D toothbrush improves people’s brushing habits with its smart and economical design. It takes the manual toothbrush one step closer to perfection. Each toothbrush saves an average of 50% plastic, thus reducing the carbon footprint of the product and offering a more ecological approach. This can be taken one step further by using a rice husk-based material, which has been successful in testing.