7 Früchtli - Kids toothpaste

For fun and education while brushing

We have developed a unique edutainment system for kids' oral hygiene. 7 Früchtli is more than just a toothpaste – it's seven! There's one for every day of the week, each with its own flavour and colour. This makes brushing both educational and entertaining – hence 'edutainment'!

Take your children on an adventure with 7 Früchtli 

7 natural fruit flavours for fun while brushing and protection of milk teeth. Learn the days of the week – every day has its own flavour!
  7 Früchtli toothpaste contains fluoride to strengthen the enamel. Natural green tea extracts and vitamin E fortify and help secure teeth in the gums.
Does not contain any artificial colouring, flavours or aggressive foaming agents (sodium lauryl sulphate - SLS). 
Recommended up to age 6.

The importance of brushing early on

Tooth decay at a young age can impact childhood development, but with edel-white, you have all you need to prevent this!

In addition to tooth decay, most children worldwide also show signs of gingivitis, which can lead to serious problems if left untreated.Studies have shown that early use of toothpaste (before age 2) leads to higher tooth brushing frequency from age 6, so it’s important to get them into the habit of proper tooth brushing early on.

With 7 Früchtli, you can make tooth brushing a positive experience by introducing fun and education to the routine – we like to call this edutainment! Here's what inspired us to create our kids toothpastes.

Their healthy future is in your hands 

Children are curious by nature and want to discover the world and parents can use this instinct to learn. In order to get young children to focus, learning should be fun. Just three minutes of tooth brushing feels like forever for an infant!

Recent studies emphasise the importance of parental involvement in daily tooth brushing. The results of these studies show that brushing using techniques suitable for children but accompanied by parents leads to better oral health in children.

Learning through playing promotes the child’s cognitive, social, emotional, motor and creative development. Therefore, learning should be as close to everyday life as possible. If the parents offer the child playful tooth brushing, the child associates a feeling of joy with the routine. To achieve this, parents need to be creative. If they incorporate fun and games into tooth brushing, optimal oral hygiene can be learned very easily and all without coercion or drama.

Playful approaches to brushing teeth are already supported by various manufacturers. They offer products that motivate children with original ideas and fascinating topics, thus awakening their joy for daily tooth brushing. edelwhite’s 7 Früchtli children's toothpaste is a learning concept for early childhood development. With the help of parents, children playfully learn the rhythm of daily tooth brushing and place it in the context of other areas of knowledge such as fruits, colours and days of the week.